February 22, 2012

Guest Post: Can I Split an Infinitive? The Story Unfolds

By Susie Brown

I always thought that splitting an infinitive was a major no-no in English grammar, but it turns out that the split infinitive is not as problematic as I once thought.

Thankfully, the English language is versatile enough that it allows a writer to express themselves in a variety of ways.  But sometimes we all get to that point in writing that, although there may be a number of ways to say one thing, there is only one way to express an idea with just exactly the right words.

For example…

Often splitting an infinitive provides the perfect effect, so not having that option in a writer’s toolbox can be limiting.  For instance the phrase “to lovingly attend to his sick mother,” really makes the point that the attention is full of love.  If I were forced to avoid using the split infinitive, the alternatives would not be quite as effective.  Here are a few attempts to avoid the split infinitive in “to lovingly attend to his sick mother…”

  • to attend to his sick mother lovingly
  • to attend to his sick mother in a loving fashion
  • he gave his sick mother attention and treated her lovingly

None of the alternatives emphasize quite how lovingly he attended to his sick mother.

I wanted to find out whether cutting split infinitives out from my writing diet is really necessary, so I did some research.

What is a split infinitive?

The simplest form of a verb is called an infinitive.  There are two types of infinitive, the bare infinitive and the full infinitive.  An example of a bare infinitive is the word “go,” which in its full form would be “to go.”   Likewise, the bare form of another word like “jump” would become “to jump” in the full form.

As you can see the full form of an infinitive adds the word “to” in front of the bare infinitive verb.  Being as the bare form of an infinitive, such as “go,” is only one word, there is no danger of it getting split apart.  Therefore, the danger of splitting an infinitive only matters with the full form of an infinitive, such as “to go.”  If I wanted to split the full infinitive “to go,” I could say, “to boldly go.”  Perhaps the most famous example of a split infinitive is Star Trek’s famous introductory line, “to boldly go where no man has gone before.”  The word “boldly” splits the infinitive verb “to go.”

What’s the Big Deal About Splitting an Infinitive?

In the English language, the full infinitive verb form always consists of two words.  Let’s look at a few other languages too.  Here are some examples of the full infinitive “to go” in some other languages…

  • Latin- ire
  • German- zu gehen
  • Spanish- para ir
  • French- aller
  • Irish- chun dul

As you can see, it is not uncommon for the full infinitive to consist of two words.  In fact, that seems to be case in most “western” languages.

Latin- No Split Infinitives

I would like to call your attention to the fact that the full infinitive in Latin is always only one word, and as a result, it is impossible to split an infinitive in Latin.  Let me just reiterate that point, it’s not that there is any rule against splitting an infinitive in Latin, rather it is an impossibility.

Paying Homage to Latin

One of the historical building blocks of the English language was Latin, and therefore there were linguists who felt that it would be disrespectful to do things in English that you can’t do in Latin.  It is worth noting that there were always linguists that disagreed with this position.  Somehow, the opinion that splitting an infinitive is grammatically incorrect became the rule of choice.

What is your opinion about splitting infinitives, do you think that it’s okay to boldly split infinitives?

Susie Brown is a FastUpFront Blog contributor and business consultant. Fastupfront offers business loan alternatives for existing businesses in need of working capital.

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Image courtesy of zirconicusso / FreeDigitalPhotos.net

The Pros and Cons of Freelance Copywriting

 

freelance copywritingMuch of the advice on this blog is geared towards writers who freelance for magazines and websites. But that’s not all I do. In fact, a good chunk of my income comes from copywriting projects for nonprofits, small businesses, and marketing agencies. So, when a reader emailed me asking how to land copywriting gigs, that was my lightbulb moment to use her question as blog inspiration.

But before I share some tips on getting started in freelance copywriting (that comes later this week), here are some of the benefits of this type of work:

  • No writing query letters!
    You may need to brainstorm some strategy ideas or snappy headlines, but often the client will tell you what he or she needs instead of you having to convince them to assign an article on a given topic. You may need to sell them on the idea that you’re the right copywriter for the job, but that’s very different from writing a zillion query emails.
  • Steady, ongoing work.
    Cultivating long-term relationships instead of constantly pitching yourself to new markets can help build a comfortable freelance income. Often copywriting clients have an ongoing need for content and they want to work with the same freelancers instead of training new ones. If, for instance, you find a client who needs content for a monthly newsletter or has a constant flow of new products that need descriptions, that means more money with less hustling.
  • The ability to negotiate. 
    Depending on the copywriting client, you may be able to set some of the terms, which almost never happens with magazines or websites. Sure, you might get a magazine to drop an indemnity or noncompete clause from a contract. But you’ll rarely get them to pay a 50% deposit from a magazine, while in many cases copywriting clients won’t flinch when you ask for a deposit. While magazine editors typically say, “we can pay X,” copywriting clients will usually ask what you charge.

And some of the downsides:

  • Scope creep!
    Copywriting projects can be hard to define, especially with a new client. I try to create a detailed scope of work for each project including the number of revisions, but sometimes clients don’t know what they want or they expect everything but the kitchen sink to be included in your flat rate. For instance, I had a client who wanted several pages of website copy so I wrote up a scope of work based on the number of pages, the approximate word counts for those pages, and the number of revisions. But when I turned in the copy, she asked why I hadn’t included meta data. And didn’t my flat rate also include taglines for her new business? Yes, you also get scope creep with magazine assignments but because copywriting can take so many different forms, it gets even messier, in my opinion. That’s why it’s so important to discuss the project scope at the beginning and put it in writing.
  • No byline.
    If being recognized for your brilliant prose is important to you, then copywriting may not be your thing. Aside from the fact that companies don’t generally attribute their website copy or brochures to the freelancers they hire, they often change copy after the fact, shortening headlines to fit the design, adding punctuation because someone in the marketing department got comma happy, or deleting that clever metaphor you spent hours perfecting. They’re the client, so they call the shots. If you get too attached to your copy, then you’re bound to be disappointed.
  • The “sell out” factor.
    Some people think that writing marketing copy means you’ve sold out to The Man. That’s not necessarily true, especially if it’s a product or company you believe in. But if you’re writing about something super-mundane or you get a sleazy vibe from a client, it can start to feel you’ve sold your soul and strayed from your original love of language. (“How the heck did I wind up writing about toilet bowl cleaners?”) I try to avoid that mental pitfall by screening clients carefully to make sure it’s a good fit on both sides. And when things start to feel a little too much like writing by numbers, I’ll look for inspiration elsewhere and try to approach it from a different angle (within the parameters of that project and the brand voice).
What do you think, fellow copywriters? Have you found these to be true? Later this week, I’ll share some tips on breaking into freelance copywriting.

Image courtesy of photostock / FreeDigitalPhotos.net

Open Thread: Writing on Spec

Writing on spec is not my favorite thing to do. But I’d be lying if I said I never did it. In fact, the first several articles I ever published were submitted on speculation (meaning without a contract or promise of publication), because I didn’t know any better. Then as I built up more clips and learned how to query editors, I focused more on assigned articles, because that’s how to build a steady income as a writer and protect yourself from getting screwed.

These days I only consider writing on spec under the following circumstances.

  1. Personal essays. This is how most essay editors work and it’s one of the reasons I don’t write as many personal essays as I’d like. Still, there is a sense of personal satisfaction when I finish an essay I’m proud of and that almost makes up for the uncertainty of being able to sell it!
  2. An editor expresses interest, and it’s a topic with resale potential. It’s one thing to send an editor an article out of the blue and another to have that editor express interest in a query and ask if you’ll write it on spec. I’m still a little dubious about editors who refuse to offer a contract (especially to writers with plenty of clips to their name), but someones it’s their policy that new-to-them writers work on spec the first time. I would only consider this if the article could work for another publication. If it’s highly specific for a niche audience, then it’s too much of a risk, in my opinion.
  3. It’s a publication I’m dying to write for, and I’m willing to eat that time if I need to. This is similar to #2. You’re taking a calculated risk, and you have to be ready for it blow up in your face. But if it’s a dream publication, then it might be worth the risk for the possible pay-off.

Choosing to write on spec (or not) is a complex and personal decision. There are many more factors than the ones I’ve mentioned above. So, how do you know if you should write on spec? And if you’re experienced freelancer, when did you start saying no? I’d love to read your thoughts on the topic!

Writing Lessons from Charlotte’s Web

As I watched the 2006 remake of Charlotte’s Web earlier this week, it occurred to me that Charlotte is not only a spider but also a talented copywriter. I mean, her words saved Wilbur from the slaughterhouse! How’s that for impact? Here, some of Charlotte’s lessons for writers.

Pithiness has power. Phrases like “Terrific” and “Some Pig” created a stir, because they were short and upbeat (plus, they fit the allotted space). A carefully constructed fragment can be effective.

But it has to be true. The other animals try to pressure Charlotte into using empty superlatives, but she insists that whatever she writes in the web has be to true. And she’s right. Meaningless puffery doesn’t pay off in the end, so it’s best to make sure that your copy is grounded in reality.

Everyone’s contribution counts. Charlotte knows she needs help brainstorming, so she enlists the other barnyard animals. They even convince Templeton the Rat to bring back scraps of packaging for inspiration. Sometimes creativity comes from unexpected sources.

You’re only as good as your last project. Each time Charlotte completes a web, she has to worry about how to top it so that Wilbur won’t get sold for meat. Good copywriters know that excellence is an ongoing process, and for Charlotte and Wilbur the stakes are high.

Have you learned a writing lesson from an unlikely place? Can you think of other children’s books or movies that speak to this topic?

Flickr photo courtesy of missy & the universe