- Writing for SEO starts with writing well. There are plenty of job postings out there for “SEO writers.” Companies are getting smarter about marketing their businesses through online content. That’s a good thing. However, organizations need to know that good SEO writing must first begood writing. Once readers are on your website, you better deliver something informative, entertaining, readable and actionable, or you’ve wasted your time.
- Knowing your keywords is similar to knowing your business. Keywords are at the core of most SEOstrategies. These are the words and phrases that prospective readers type into search engines to find you or your client (or your client’s competition). Some simple research on Google Adwords can show you which short and long tail search terms website visitors use most often. But really – if you understand the market, the target customer, and the problem that customer needs to solve – you should have a pretty good idea of your top eight to 10 keywords and phrases.
- Pay attention to headlines, subheads, tags and descriptions.Cheap content mills and self-appointedSEO gurus might stuff boring copy with keywords and call it a day. You can’t do that. You are a writer – a writer who happens to know a few things aboutSEO. Make sure you’ve used keywords in the places where they count most: headlines, subheads, blog post tags and meta descriptions. Because your keywords are intrinsically tied into your business and the problem you’re solving for customers, they will naturally appear in the body of your content, as well. Don’t cram them in where they don’t need to be. You’ll get pinged as spam (and you won’t feel good about yourself, either).
- Be nice to SEO experts (but don’t compromise your core writing principles). If your client has enlisted the help of SEO consultants, be ready for detailed instructions about the number of keywords you should use and where you should put them. Most of the time, you can heed these instructions without abandoning what you know about how to appeal to readers and get your job done well.
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