As writers we can get caught up in the description of an object. We note size, shape, and every other detail imaginable. The one element that is often lost in the shuffle is color. We say that the cat is black or the water was blue. While those descriptions are entirely acceptable they don’t paint a vivid image for the reader.
Basic color names present two major problems. First, they are bland. Anyone can say the grass is greener on the other side. If you really want to paint a picture for your audience, try the viridian blades of grass bent with the wind, beckoning me to see what lay beyond the fence. Unlike green, the word viridian immediately draws the reader deeper into your world and makes them want more.
The second problem is vagueness. Basic color names leave a lot to the imagination. The woman with blue eyes conjures up limitless images. Is it light blue, dark, or pale? If the woman’s sapphire eyes entranced every man who gazed upon them, the reader is left with a much clearer image of what you meant to portray.
Using more descriptive color names also makes your writing more concise. For example, describing a shirt as dark gray in color is needless. The simple use of the word charcoal eliminates four extraneous words and makes your writing much clearer.
Finding alternate, and more precise, color names is easy. Of course a thesaurus can be a writer’s best friend but it’s okay to think outside the box too. Think of an object that displays the color traits you want to convey and use it as a color name. Try pumpkin for orange, steel for gray, or marigold for yellow. The list that follows provides a good starting point for more descriptive color names. Three alternates along with their definitions follow each common name.
Black
- Ebony: brownish black color
- Charcoal: dark gray color
- Raven: shiny black
Blue
- Azure: deep blue
- Sapphire: brilliant blue color
- Indigo: deep purplish blue color
Brown
- Russet: reddish brown
- Khaki: brownish yellow
- Coffee: rich brown color
Gray
- Ash: silvery gray
- Gunmetal: dark gray color
- Taupe: brownish-gray color
Green
- Chartreuse: yellowish-green color
- Aquamarine: greenish blue
- Viridian: bluish green color
Orange
- Tangerine: bright orange color
- Apricot: yellowish orange color
- Peach: orange-yellow color
Pink
- Coral: deep pinkish orange color
- Fuchsia: deep pink color
- Magenta: purplish pink
Purple
- Mauve: pale purplish color
- Lilac: pale pinkish-purple color
- Amethyst: bluish purple
Red
- Crimson: the color of blood
- Burgundy: deep red color
- Chestnut: reddish brown color
White
- Pearl: pale grayish white color
- Ivory: creamy white
- Lily: pale
Yellow
- Gold: rich yellow hue
- Lemon: pale yellow color
- Saffron: bright orange-yellow color
Keep in mind though: sometimes simple can be better. Don’t use flowery language merely for the sake of using flowery language. As Hemingway would say, “Write one page of masterpiece versus 91 pages of garbage.”
What do you think? Do you often see colors or phrases that seem overused in writing? Let us know!
This post is by Sunday O’Brien, a guest blogger from My Dog Ate My Blog. O’Brien has also written about online colleges for Guide to Online Schools.
Interested in contributing a guest blog post of your own? Check out the guest blogger guidelines.





Thanks for guest post, Sunday! I recently spent some time picking out paint colors, and they really get creative with those names.
Great post! Haha, I also love the title, it represents the main idea of the whole passage very nicely.
I definitely agree with you.
Color is meant to help readers visualize the objects in a way that makes the objects become more alive. It's all about visual imagery.
~TRA
http://xtheredangelx.blogspot.com
This is a great post but I too often see writers who should just stick to the basics! To be honest, this is the kind of writing I did in high school – the more elaborate and flowery the better. As I get older I realize simpler is usually better.
My advice is to stick to colors that people actually KNOW. I'd much rather read "Tangerine" than "Chartreuse" — writers should be careful that they're not trying so hard to avoid being bland that they end up making no sense.
DFW has the greatest capacity for variances on blue, my fave is "pilot light blue."