May 17, 2012

New Look for Summer (and beyond)

As you’ve probably noticed already, The Urban Muse got a makeover this week. Thanks to all of my readers who have left nice comments about the new design. Those of you who are viewing this in a reader may want to come check it out.

Basically, I wanted a design that would still be friendly and fun, but also a little more professional (Amanda’s comment nailed that one). I also didn’t want to alienate the increasing number of male readers who’ve chimed in with comments. I’ve known for a while that the transition from my blog to my website or vice versa is a little jarring and I wanted to create a more consistent brand across platforms. Thus, it was time to retire the avatar and exchange it for something a bit more grown-up.

Huge thank you to Heather at Goofy Girl Designs for making the transition so smooth!

Are you a writer or a journalist?

A few weeks ago I got an email asking me to identify my job industry from a list. Journalist made the list, but writer did not. I hate to be stickler, but I figured that hard-core journalists would not want to be lumped with other types of writers.

Anyone who works closely with words understands that choosing the exact right word can mean the difference between mediocrity and clarity. But some outside our circle use words interchangeably. To them, the words “writer” and “journalist” are synonymous. Both use words to tell a story. Journalists often employ narrative devices and writers sometimes incorporate journalistic details into their work.

But are they the same thing?

Most writers (and journalists for that matter) would say no. Sure, some journalists write novels and some novelists pen articles (not to say that all writers are novelists), but when it comes down to it, I think they are fundamentally different approaches to writing. There is some crossover between “writing” and “journalism,” of course, but they are different disciplines.

I have the utmost respect for journalists. But I don’t consider myself to be one. To me, journalism conjures images of people reporting from the trenches in Iraq, shadowing a police officer for the day, or interviewing citizens outside of a town meeting. And I don’t do any of those things.

Sure, some people think writers suffer for their craft by spending long, lonely days in a freezing garret penning the Great American Novel. But most of us do not. I write web copy, which means talking to a client but rarely interviewing the competitor to get a “balanced” story (though I’d probably check out their site to see how they position themselves). I write essays, which usually requires introspection rather than external sources. I write lifestyle articles, but I have no illusions that covering cocktails or career topics will earn me a Pulitzer. And I’m OK with that. I’m happy to call myself a writer.

How about you? Are you a writer, a journalist, or something else entirely?

Freelancing During a Recession

Today I’m guest blogging over at WordCount by Michelle Vranizan Rafter. The topic is Going Freelance in a Down Economy. Check it out!

Stay Tuned for a New Blog Design

When I started blogging in November of 2006, I used an avatar because I wanted to give my readers an idea of what I look like, but I wasn’t totally sure I should use a photograph. Mostly because I was new to blogging and unsure of how much personal information I could safely disclose (more on that in another post).

Over time, I got comfortable with using a photo, but I still liked my cartoon alter ego. She’s sophisticated and a little sassy: just the persona I wanted to cultivate at the time. As my little brother once put it, “Sue, I hate to say this, but your cartoon self is kinda hot.” He immediately added a disclaimer: “Don’t get the wrong idea.”

But, as my readership (and my freelance writing business) has grown, I’ve started to think about cultivating a more professional persona. The cartoon IS kind of girly, and since many of my new readers are male, I don’t want to turn any of them away. I was chatting with my designer about updating the blog when I got an email from fellow freelancer Michelle Rafter, who wanted to use this blog as an example in her blog post about avatars. I’m flattered, of course, but I do think it’s time for a change. So, next week, stay tuned for a whole new look. Enjoy the long weekend!